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GA4 - Track User Behavior Across Devices

Using GA4 to Track User Behavior Across Devices: Best Practices

A new version of Google’s web analytics technology, called GA4 (Google Analytics 4), was released in 2020. By offering a more sophisticated measurement methodology that concentrates on user activity rather than just sessions, it represents a substantial upgrade over the previous edition, Universal Analytics. Better cross-device and cross-platform user activity tracking is made possible by …

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Getting Started with GA4: A Beginner’s Guide to the Latest Version of Google Analytics 2023

Google has introduced GA4 with some upgraded features to observe user behavior better than the Universal Analytics System. As announced, the advanced Google Analytics 4 will replace conventional Analytics from July 1, 2023.  Referred to as the most influential update ever, GA4 has been launched with advanced tracking and data collection abilities, having major features …

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