GA4 - Track User Behavior Across Devices

Using GA4 to Track User Behavior Across Devices: Best Practices

A new version of Google’s web analytics technology, called GA4 (Google Analytics 4), was released in 2020. By offering a more sophisticated measurement methodology that concentrates on user activity rather than just sessions, it represents a substantial upgrade over the previous edition, Universal Analytics. Better cross-device and cross-platform user activity tracking is made possible by …

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